I was given a sample of the soft ripened cheese from the store. I noticed that they also carried soft fresh original and decided to buy that one to taste and compare. The website indicates that they have two other varieties, but I did not see it at Whole Foods. The two products that they do carry were located in the specialty cheese section with dairy cheeses. I did not realize this and first went to the produce section with tofu and tempeh. Then I went to the section of the store that carries the spreads and shreds. I wonder if the location of the cheese will harm the sales. As a vegan, I would never walk up to the cheese counter and look around for a vegan product. I think if this cheese is going to be viable product at Whole Foods, they need to let customers know that the vegan cheese is among the non-vegan cheeses. Otherwise, I am concerned vegans and dairy freers will never locate the product.
The soft ripened cheese is like a brie, while the soft fresh original is like a basket cheese. I am pleased that I bought both kinds because they are different. The soft ripened cheese has a casing around it like a brie does. I am not a cheese connoisseur and I ate the casing with the cheese, so if that is not the way to consume a soft ripened cheese, then whoops! I enjoyed the flavor of this cheese, but was not a huge fan of the flavor of the casing. The casing has a strange aftertaste. However, I think it it was served with a jam, fruit, or agave nectar then I think the casing taste would be quieted. I also know that brie is often baked and I wonder how this would turn out baked.
The verdict on both is that I see myself buying these for parties or holiday gatherings often. The prices on both were a bit steep (9.99 and 10.99), so I cannot justify them for every day consumption. However, I see them being a wonderful addition to any party, gathering, celebration, or as a treat. I also plan to experiment with the soft ripened to bake it and serve it drizzled with agave nectar.
If you are in your local Triangle Whole Foods, look for these cheeses. If you do not see them, ask. They are worth a try!